What Is Affiliate Marketing?

Affiliate marketing is a performance-based model where a website (like DatingReviewHub) earns a commission when a user takes a specific action (such as signing up or subscribing) after clicking a referral link. The user pays the same price they would pay by visiting the dating site directly — the commission comes from the dating platform's marketing budget, not from the user's pocket.

How DatingReviewHub Earns Money

DatingReviewHub participates in affiliate programs offered by dating platforms, primarily through affiliate networks such as CJ Affiliate (Commission Junction). When you:

...we may receive a commission from that platform. The specific commission structure varies by platform — some pay a fixed amount per registration (CPA), while others pay a percentage of the subscription fee (revenue share).

Our Independence Guarantee

We take our editorial independence seriously. Here's what we commit to:

  1. Rankings are not for sale. We do not accept payment for higher placement in our rankings. Our #1-ranked site (eHarmony) does not offer the highest commission in our portfolio.
  2. We review platforms we don't earn from. If a dating site is relevant to our readers but doesn't have an affiliate program, we still review it.
  3. We publish negative reviews. If a platform is poor quality, overpriced, or has serious safety issues, we say so — even if we earn commissions from it.
  4. We disclose all affiliate links. Every link that could generate a commission is marked with rel="nofollow sponsored" in our HTML and is clearly identified in context.
  5. We verify all claims. Pricing, features, and user statistics stated in our reviews are checked against the platform's official website. We don't fabricate data to make a platform look better or worse.

FTC Compliance

In compliance with the United States Federal Trade Commission (FTC) guidelines on the use of endorsements and testimonials in advertising, we disclose that DatingReviewHub has financial relationships with some of the dating platforms reviewed on this site.

Specifically, we are an affiliate of CJ Affiliate, and through this relationship, we may receive compensation when you sign up for platforms including (but not limited to) eHarmony, Elite Singles, Silver Singles, Match.com, Zoosk, and others featured in our reviews.

These affiliate relationships do not influence our editorial content, ratings, or recommendations. Our reviews reflect our honest assessment based on independent research, testing, and analysis of publicly available information.

Google Ads Disclosure

If DatingReviewHub uses Google Ads to promote its content, we comply with Google's advertising policies, including:

Questions?

If you have any questions about our affiliate relationships or how we make money, please contact us at [email protected].

Last updated: November 2026